- Last Updated on 08:31 AM 02/19/14
- BY From team reports
Jeb Burton will have a new primary sponsor on board the ThorSport Racing No. 13 Toyota Tundra he will drive in Friday’s season-opening NextEra Energy Resources 250 NASCAR Camping World Truck Series race at Daytona International Speedway.
ThorSport Racing announced yesterday morning a new partnership with VaporBrands International, Inc. and its e-cigarette brand, VAMP which will have the company serve as the primary sponsor on the truck Burton will drive in Friday night’s race.
VaporBrands provides global licensing, branding and marketing to products like VAMP, as they prepare to launch into the public sector.
“VaporBrands International, Inc. is a marketing and development company striving to achieve commercial success for our partners in various markets across the globe,” said Wendy Haviland, President of VaporBrands International, Inc.
“We were looking to connect our e-cigarette brand, VAMP, with highly engaged and brand-loyal consumers and NASCAR, specifically Jeb Burton and the NASCAR Camping World Truck Series, were a natural fit for the promotion of our company and the launch of our brand.”
As VAMP’s official launch into the public marketplace approaches, the partnership with Burton in the upcoming NCWTS race was a natural fit for the Los Angeles, Cal.-based company.
“I’m so thankful for the opportunity ThorSport Racing has given me, and the addition of VaporBrands and VAMP to our No. 13 Toyota Tundra makes it so much sweeter,” Burton said.
“The timing of this partnership is really a blessing for me and my family and with as good as this team and my truck performed last year at this event, I can’t wait to get out on the racetrack Wednesday.
“I can’t thank Duke and Rhonda Thorson and everyone from VaporBrands enough for their support,” Burton continued, “and I’m more ready than ever to put on a great show for them and our fans this week.”
Second-generation driver Burton will continue to follow in his father 2002 Daytona 500 winner Ward Burton’s footsteps at “The World Center of Racing” this weekend.
Burton finished fifth in the 2013 season-opener at DIS and will make his second Truck Series appearance at the 2.5-mile superspeedway Friday night.
Burton signed with ThorSport Racing for the season kick-off event on February 6, shortly after learning his former ride would no longer be available.
He will join teammates Johnny Sauter, a three-time NCWTS winner last season, and 2013 Truck Series Champion Matt Crafton.