- Last Updated on 03:51 PM 03/26/12
- BY Doug Ford
You know network television is getting bad when you pay more attention to commercials, but turnabout is fair play and sometimes commercials can be more interesting than the programs.
In this age of cultural overload, including the 24/7 news cycle and everything from telemarketing to digital billboards, everyone has their favorite and least favorite commercial, although some refuse to admit it, at least in public.
I, for one, do not like angst-ridden television reality shows and therefore have not seen commercials for those programs, but through my trusty satellite have access to plenty, including of course that obnoxious pig and overbearing gecko.
A friend of mine recently told me if he heard one more, we…wee…weeee, he’d get his barbeque ready.
I’ve seen enough of that lizard and his Texas Two Step, although both he and Maxwell (the pig) are creations of a Virginia ad agency, The Martin Agency of Richmond.
You have to admire their creativity, but don’t laugh too loud when I tell you my favorite commercial, with “The Most Interesting Man in the World.”
I can hear the snickering and “yeah, rights” from here, but I’m always curious what they come up with next.
A little research reveals the actor behind the face, Jonathan Goldsmith, and the voice behind the narrative is that of, Will Lyman of PBS’ Frontline.
Some of the quotes the narrator comes up with the dashing, suave, debonair and worldly cultural icon are memorable and downright funny.
The most recent:
“Mosquitoes don’t bite him out of respect.”
“Cuba imports cigars from him.”
Some of my favorites:
“He is the life of parties he has never attended.”
“Sharks have a week dedicated to him.”
“His reputation is expanding faster than the universe.”
“People hang on his every word, including the prepositions.”
“He once had an awkward moment, just to see how it feels.”
And, perhaps one of my favorites for its simplicity alone, “Both sides of his pillow are cool.”
Goldsmith was quoted in an interview as saying he realized how successful the ad campaign had become when a man came up to him in a restaurant and told him he had asked his young son what he wanted to be when he grew up.
The boy replied, “I want to be The Most Interesting Man in the World.”
That in itself is funny enough.
A friend of mine who has a great sense of humor once told me he took his job seriously but not himself, and I think that’s a great outlook to have on life.
I think many of us have forgotten to laugh at ourselves, so don’t sweat the small stuff and keep on going.
That’s a wonderful, humane trait to have.