- Last Updated on 04:57 PM 05/02/13
- BY Danielle Vaughn
In an effort to generate awareness and interest in the Chastain Home for Gentlewomen, the Chastain Board of Trustees has contracted with Jennifer Ellington to assist administrator and manager of the home, Dorothy Throckmorton, with marketing and public relations.
In her new role as consultant, Ellington will be responsible for the development of a new brochure for the home, working with Glerin Business Resources on a website and assisting Throckmorton with various Chastain Home special activities.
“My responsibility is to create awareness, let people know we exist and what our purpose is and direct people to Ms. Dorothy, the administrator, so that if they are truly interested in coming to the home, she can give them more information about the criteria you have to meet to live here,” Ellington said.
Some plans Ellington has for the home include developing a Facebook page and maintaining a stronger presence at local community events. The first event Ellington plans to attend to promote the Chastain Home will be this weekend’s Halifax County Heritage and Antique Machinery Festival where she plans to set up a booth with brochures and information.
Ellington is no stranger to marketing and public relations having started her own business in print and graphic design. In 2009, Ellington created Ellington Designs and Promotionals and continues to run that business while working for the Chastain Home as a consultant.
“It kind of goes hand and hand because when you own your own business, you kind of have to know a little bit about marketing and sales,” Ellington said.
She is a graduate of Danville Community College with a degree in graphic image technology and a degree in analyst electrical electronics. She is a mother of two and has been married to Joshua Ellington for 10 years.
Ellington is truly passionate about the Chastain home and said she wants to help in any way she can.
“I really like the idealism that they have here. I love history. This is a beautiful place to be. They have a laid back way of living, and I think that is something that really needs to be promoted,” Ellington said. “I met Ms. Throckmorton, and I just think she is the sweetest thing, and I just want to help her because she really upholds the values here. I believe in everything they’re doing here, and this is where I would like to be when I turn 70.”
The Chastain Home is a residential home for women ages 70 and up. According to Throckmorton, those living in the home must be able to take care of their daily living activities and manage their own medication. The women are provided three meals a day, and Throckmorton takes the women out for occasional activities, Ellington said. The women may bring their own vehicles and come and go as they please.
The home is licensed to house eight women, and currently there are four residents living in the home with several applications pending. The home serves women living in Halifax County, Pittsylvania County, Charlotte County and Mecklenburg County.
The house is completely secured by ADT fire and security and includes a sunroom, two parlor rooms, 17 majors rooms and much more. Each resident has her own bedroom and private bathroom, and housekeeping is provided once a week for the residents.
Every year the home has a Senior Day and family picnic and luncheons. The residents also receive season tickets from The Prizery.
The cost of residency at monthly status is offered on a sliding scale based on the individual’s financial circumstances.
The home, a 501 3c non-profit organization, is maintained from the Chastain Foundation in addition to the money paid by the residents. The foundation supports a number of local charities annually.
The home was built in 1884 by Henry Edmunds and purchased by Chastain in 1913 for his wife and himself. However, his wife died before moving into the home, and Chastain died four years later in 1917.
Upon his death, Chastain left the house to his cousin, Lula Edmunds.
Later using assets from the Chastain house, a foundation was formed to establish a home for dependent gentlewomen.
The first tenant, Louise Casey, moved into the home in 1949, and 15 minutes later the second resident, Earl Owen, moved in.
The overall mission of the home is to offer adult daily living accommodations for Christian gentlewomen of Halifax and surrounding counties.
For more information on the Chastain Home, contact Throckmorton at 476-6057 or Ellington 579-3450.