- Last Updated on 07:33 AM 03/02/11
- BY Paula I. Bryant
Ashleigh Davis Sottile, a 1997 graduate of Halifax County High School, along with her father, Paul Davis of South Boston, has launched TheProductNetwork.com.
This Friday morning at 7:30, local viewers can catch a rerun of The Product Network’s (TPN) premier show on the ION Network, Davis said in an interview Monday morning.
The Product Network’s website boasts it is the first test market network created for the inventor.
According to Davis, TPN is a social networking site leveraged with a national TV show to allow inventors to “test market” their products.
“Even the beginner inventor can take advantage of the product resources and connections available on the site to pursue product development,” he said.
The Product Network is a unique site that gives every inspiring inventor the chance that they deserve, the website states.
Sottile, a former producer at HSN and show host at AANTV, serves as CEO and founder of the website for entrepreneurs and inventors.
According to her father, the website focuses on three categories:
• Social media: Providing an opportunity to join with other entrepreneurs and become a member of a community of like-minded individuals who can share experiences and thoughts about their products and business.
• Membership opportunities: Providing an opportunity to become a member of TPN and display a product video while also receiving discount opportunities on promotions and events.
• Live Video Presentation: Providing a live presentation of a member’s product using experienced shopping host. Presentations are done through live streaming and through a national TV broadcast.
The father/daughter team has many years of experience working in the shopping channel industry and have produced thousands of product presentations.
“We call our productions ‘inventormercials’ where we promote and brand a product with a snapshot background of the inventor,” Davis said.
His daughter has worked with celebrity guests at HSN and some of the leaders in the infomercial industry.
“After applying to the same TV station for a year, her persistence paid off,” Davis said of his daughter, and she began her career as a part-time teleprompter operator at a local news station in Roanoke.
Within six months the former HCHS graduate was the director of the local news prime time newscast.
Upon graduating from Hollins University with a degree in broadcast journalism, she accepted a job offer in Florida at HSN.
As a producer she learned about the science of selling and how to position products successfully, her father said. She also learned that product innovation and television was her new-found passion.
In 2007, Sottile had her first son and decided to focus more on the family and worked freelance at HSN.
In 2009, a show hosting opportunity was offered to her at AANTV where she expanded her experience by going in front of the camera.
Shortly after being a host, she received her master’s degree in entertainment business from Fullsail University and had her second son.
“This is when she realized that more than just a baby had been born, but a new found desire to take her experiences and love for the shopping channel industry and help inventors,” Davis said.
She had a vision to stay at home with her children, he added, but she still wanted to have her career in a profession she loves and help build a better future for her family.
The vision began when Davis found himself in the early stages of his own product, from start to finish, called Frigemates, a household consumer product.
This resulted in the duo putting their heads together after realizing there must be other people out there who would love to develop an idea, which is what led them to this “niche” concept, Davis explained.
With her inventor dad and his product, The Product Network was created enabling inventors to take their ideas from mind to market into 48 million homes.
The premier show aired on ION last Tuesday, but Davis said it will be shown again this Friday morning at 7:30 a.m. on Comcast Cable Channel 11.