- Last Updated on 12:00 AM 03/19/10
- BY Staff
Benchmark Community Bank Thursday night announced a community fundraising effort to purchase a Steinway piano for The Prizery, South Boston’s award-winning performing arts center. The announcement was made at The Prizery prior to the concert featuring pianist Massimiliano Valenti.
Following the concert, a reception was held when additional details of the project were unveiled.
According to Lucia Malon, vice-president of Marketing and Public Relations for Benchmark Community Bank, “The Prizery attracts some fine performers. Each time they book one that requires a quality piano, they must rent one. It is usually a Steinway which is the preferred piano of many top-notch performers.”
Once funds are raised to purchase the Steinway piano, it also would be used for many other activities including recitals by serious music students.
“It will be a way for The Prizery to attract additional interest in and support for the facility. For example, special relationships might be established with area colleges and universities that do not currently have access to a high quality piano,” Malon said.
Benchmark Community Bank Senior Loan Officer and Vice President Mike Rowe got the idea of starting the fund after attending the Sandi Patty concert in December and learning about the piano rental situation, Malon explained.
He approached Benchmark’s President Mike Walker about getting the bank’s support.
Walker agreed that launching and standing behind the effort and starting a fund would be a good way to help South Boston, Malon said.
“The hope is to make the fundraising a communitywide effort with a variety of initiatives and events, something that all residents can enjoy and take pride in,” Malon added.
Various groups and organizations will be asked by a Steinway committee to contribute their time and talents for the effort.
For practical purposes, The Prizery will be involved in all activities associated with this effort, but it is important to note that this is not a Prizery initiative, Malon pointed out.
Benchmark has opened an account called the Steinway Account. Contributions to the fund can be made by either stopping by the bank or by mailing a check to The Steinway Fund, P.O. Box 834, South Boston, VA 24592.
The Steinway Fund committee, currently headed by Rowe, will acknowledge all contributions, Malon said.
Benchmark has created a special Web page on the Web site that will have news about the fund, the project and related activities. The address is www.bcbonline.com/steinwayfund.
On this site the bank will also track the fund level and provide a list of donors and the amounts brought in from events and other special efforts, she concluded.