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Local businesses see increase in Black Friday sales

Despite the fact that stores opened earlier on Thanksgiving and remained open through Black Friday, this year did not prove to be as successful nationally as it has been in previous years. 

According to numbers from Shopper Trak, sales for U.S retailers gained 2.3 percent on Thanksgiving and Black Friday falling in line with its prediction of a 2.4 percent gain, the weakest holiday results since 2009. 

However, reports of sales in Halifax County seemed more positive over Thanksgiving weekend with some businesses reporting sales being up over last year’s holiday weekend.

Peddlers Market owner Tom Shepherd said sales at his Main Street Halifax stores “did very well” over the Thanksgiving weekend with sales up 12 percent over last year. At least 70 to 80 people visited his shop throughout the weekend, he reported.

John Lantor, owner of Lantor’s in downtown South Boston, said his women’s apparel store also did very well on Black Friday and reported even better sales on small business Saturday.  

He was pleased to see traffic increase in downtown South Boston reporting better sales than last year during the same holiday weekend.

For McCollum Ferrell Shoes, sales were very steady, and business was better Saturday than it was Friday, according to storeowner David McCollum. He said they fortunate to have the business they get which he attributes to service, selection and fit that other stores don’t provide.

Enchanted Surroundings’ owner Pasty Owen was happy to report good sales on Friday, but even greater sales on Saturday making for total sales “a little better” than in the previous year. At least 150 people visited her store over the holiday weekend, she estimated, with people coming from as far as Raleigh, Philadelphia and Georgia to visit her store, something she described as “a yearly tradition.”

 Anthony Wilks, a manager at Walmart Supercenter, said sales there were “pretty good this year,” and he reported when a tally of sales was done, the bottom line was better than last year’s.

At Goody’s Clothing Store sales were brisk with “a really great turnout” from the public, according to First Assistant Manager Cindy Rickman. She said sales were better than last year.

Simon Jones, manager of Lowes, said plenty of staff was available throughout the holiday weekend, and the store was “well prepared” for the business they received over the weekend. 

“We were busy all weekend,” he added.

Rue 21 Manager Brittany Dunlap said it was a successful Black Friday weekend for the Centerville store reporting sales that equalled last year’s sales. She reported hundreds of shoppers visited the store over the weekend.

Sales started to pick up the Wednesday before Thanksgiving and continued to get better throughout the weekend at Catos, Manager Gladys Frierson said. Sales were about the same as last year, and the store did better on Wednesday and Friday.

Shameka Woody, manager at Shoe Dept, said sales went really well there, and a few hundred people came out to shop over the weekend.

Sears employee Josh Guill said their store did well this year with sales pretty much the same as last year remaining steady throughout the weekend.

Belk Manager Shane Markham reported “terrific sales” over the holiday weekend.

On Thursday between 8 to 10 p.m. more shoppers were inside the store than ever before with clerks reporting the highest amount of hourly sales in the South Boston Belk store’s history.

By Friday morning at 8, traffic picked up again, and sales remained brisk through 1:30 p.m.

The store manager also reported a busy day of sales on Saturday as well. 

He attributed a portion of the increased sales to opening four hours earlier on Thanksgiving Day.