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Small Business Saturday aims to lure local shoppers

Shopping will continue on after Black Friday, and those willing to spend will have a chance to support local businesses during Small Business Saturday. 

Small Business Saturday, which falls between Black Friday and Cyber Monday, supports the national movement to drive consumers to shop at local, independently owned businesses during the heaviest shopping weekend of the year.  

Nov. 30 will be the fourth annual Small Business Saturday, a national promotion sponsored by American Express. 

The special promotion was created as a day to support local small businesses that create jobs, boost the economy and preserve neighborhoods around the country. 

Small businesses have generated two out of every three net new jobs over the past 15 years and employ over half of all private sector employees. 

Halifax County is the home to many small businesses county residents will have an opportunity to support Saturday. 

John Lantor of Lantor’s women apparel clothing store on Main Street, South Boston encourages shoppers to keep money local this weekend.

Saturday hours for Lantor’s are from 10 a.m. to 5 p.m. 

Gary Owen from Enchanted Surroundings, also located on Main Street, said everything in the store will be half off on Saturday. 

George Hayes at True Value said the downtown hardware store will continue its Bargains of the Month Sale that started at the beginning of the month through Saturday. 

The store, located on Broad Street, will be open from 8 a.m. to 5 p.m. 

On sale are heaters, blowers, tools and used lawn mowers. 

Distinct Impressions owner Nookie Green said he does not have anything-special going on for his business on Saturday.

However, Green said he would like to encourage customers to check out his promotions on Facebook as well as his ads in the newspaper and commercials on the radio. 

McCollum-Ferrell Shoes will be operating as usual Saturday with hours of 9:30 a.m. to 5:30 p.m. 

When asked if the business would be offering anything special this weekend, McCollum said, “Not really. Every day is a great small business day for us.” 

Those seeking jewelry will have the chance to shop at Garland’s Jewelry in Halifax from 9 a.m. to 4 p.m. 

According to Lanier Moore-Cole, Garland’s Jewelry will continue to have “special prices of 20 to 25 percent off all jewelry and diamond jewelry until Dec. 8.” 

Tom Sheppard of Peddler’s Market Exchange Store and Peddler’s Market Annex said the stores will be open Saturday from 9 a.m. to 6 p.m. in addition to being open seven days a week now. 

Shoppers at the Peddler’s Markets will have the chance to register to win many prizes including a $500 holiday giveaway, the “World’s Largest Christmas Stocking” and additional gift certificates ranging from $10 to $100. 

“The over seven foot tall stocking is full of toys and games,” said Shepperd. “Also, we have expanded our knitted scarves and caps department.” 

The markets also have begun offering “gourmet fancy foods and coffee” for their customers to enjoy while they shop. 

“It is important to shop local,” said Destination Downtown South Boston Executive Director Tamyra Vest. “Small locally owned businesses are what give communities its character and liveliness.”

Vest added, “When you shop at small businesses, it creates growth. And when that money is invested back into our community, it is nice to see that growth right here within our own front yard.” 

The state’s lieutenant governor also is urging the public to shop locally on Small Business Saturday.

“I urge Virginians to buy local on the Saturday after Thanksgiving and support the small businesses in their communities,” said Lieutenant Governor Bill Bolling. “Small businesses contribute positively to local economies by supplying much needed jobs and generating large tax revenues. Please take this opportunity over the holiday weekend to patronize small shops, restaurants and service providers that help Virginia’s economy grow.”

According to the second annual Small Business Saturday Insights Survey released by the National Federation of Independent Businesses and American Express, 67 percent of small business owners will offer discounts on specific items or general discounts, and 36 percent will offer coupons for future offers or discounts.

Small businesses are critical to the nation’s overall economy. Over the past two decades, small businesses have generated 65 percent of net new jobs. Small businesses currently pay 44 percent of total U.S. private payroll.

Online at https://shopsmallneighborhoods.americanexpress.com/ shoppers have the opportunity to search and see all participating small businesses in the area. 

Additional information can also be found on the Facebook page, http://www. facebook.com/smallbusinesssaturday.   

To learn more about Small Business Saturday, visit https://www.americanexpress.com/us/small-business/shop-small/.