Tuesday, Jul 22nd

Last updateMon, 21 Jul 2014 8am

You are here: Home Community Business IDA hires director of marketing

IDA hires director of marketing

The Halifax Industrial Development Authority has selected Kristy Johnson as its manager of marketing and business development. 

While this is a new position for the authority, Johnson is well known to the IDA and Halifax County. 

“Our search led us to our own backyard,” said IDA Executive Director Matt Leonard. “We had an excellent response from candidates local and beyond, including those with marketing experience for nationally recognized organizations,” said Leonard. “Kristy knows Halifax County and believes in it deeply. She has proven that over and again through her excellent work for the IDA and Riverstone Energy Center over the last five years, and through her community involvement outside of her work. Between her previous education and experience, and her different roles and responsibilities at the IDA and the energy center, she has built up many of the skills needed for the this new position.” 

Johnson first came to the authority as its operations manager in 2009, a position she held until 2011. Her excellent work in that capacity made her the authority’s clear choice to become the director of operations and business development for Riverstone Energy Center, Leonard said.

The energy center is an IDA component, funded by the Tobacco Commission, the county and IDA, offering business incubation, and product development and improvement. 

Dr. Douglas Corrigan is the energy center’s executive director and worked extensively with Johnson over the last two years to launch and grow the energy center.

“Kristy is a great mulit-tasker, and a notably hard worker. She has done everything we needed her to do, and done it well,” said Dr. Corrigan. “In fact, we singled her out at this time last year for her expemplary work on the Advanced Manufacturing Symposium and C-CARE ribbon cutting event. Kristy spent countless hours coordinating many of the IDA’s partners, and industry stakeholders from around the country.”

Johnson’s new duties will include planning and implementing targeted marketing strategies and tactics, coordinating prospect events, developing and coordinating marketing materials, deploying marketing through various media (electronic, social, print, etc.), developing and maintaining productive relationships with economic development and community partners and allies and assisting when negotiating agreements and contracts with prospects.

Johnson lives in the Town of Halifax with her husband, Clint Johnson, a SVCC instructor working at the SVHEC, and their two sons. 

She is a Halifax Town Council member, Town of Halifax planning commissioner, Mentor Role Model board member, and co-chair of the Halifax County’s Chamber of Commerce’s Young Professionals and Entrepreneurs. 

She holds a BA in business from Georgia Southwestern State, Basic Economic Developer Certificate and is a graduate of the chamber’s leadership program. 

She will start her new position on Oct. 15.