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Milady’s: The things dreams are made of

Every girl has an idea of her dream wedding; Fiona Newton wants to help brides achieve that on a budget.

She had her dream wedding, now she wants to help other brides-to-be accomplish the same, on their budget.

Newton, who was married six months ago to Carl Newton, always wanted to own her own business. What began as a project in her room in June 2011 would quickly grow into a business venture. 

When Newton began crocheting sandals for what she was going to use as gifts to her bridesmaids, she had no idea it would take her on a journey that would lead to her opening her own business.

“I always knew we were going to get married. So I began looking at how much everything costs, and it became a challenge to get everything cheaper,” said Newton.

In December, Newton opened the doors to Milady’s Fashion Boutique & Design at 4031 Halifax Road, South Boston. Her shop is open Monday through Friday 10 a.m. to 6 p.m. and Saturday 1 p.m. to 5 p.m. After-hour appointments are available.

“Carl gave me the wedding of my life on a budget. I want to offer the same thing to girls,” said Newton.

The Newtons made their own favors, thank you notes and found ways to have their dream wedding on a budget.

Newton realized she wanted to use her experience and knowledge to help future brides. 

Everything was falling into place for Newton, and all she needed was a name for her business. She was happy with the title she came up with, Simply Elegance, but she found out that that wouldn’t be as original as she hoped.

“I quickly found out that most all wedding shops had elegance somewhere in the title,” said Newton.

She went to her dad for advice because “he’s always been good with coming up with witty names.”

After rambling off several names, Newton’s father helped her come up with Milady’s.

“He said it was old world, old style, and it fit me. I took it and ran with it,” said Newton.

Her shop specializes in bridal, formal wear, ladies apparel and accessories, offering rental packages, traditional purchasing of gowns and accessories and sizes ranging from 4-30. She said she sells the largest selection of designer wedding gowns in the area as well as bridesmaid, mother of the bride dresses, veils and so much more. She also sells vintage jewelry and Mary Kay cosmetics.

According to Newton, almost all of her gowns are offered at half the price of the retail price, but layaway payment plans are available.

“Looking at how the economy is today, brides will break the bank to have the wedding of their dreams,” said Newton. “There are so many ways to save money. I want to teach and show women that it means more when you put your heart into it instead of going out to a store and buying it off the shelf,” said Newton.

Once she knew she was going to open the shop, she began looking everywhere for merchandise, but she proudly said most everything was purchased locally.

When the items began piling up, and she had no building, she said the boutique was made in her living room.

She moved into the Halifax Road building, and she and her husband began putting everything together.

“I told Carl that not only did he buy me one wedding dress, but he bought me 100,” said Newton.

He responded by telling her he loved her and wanted her dreams to come true.

Newton hopes that people will come inside Milady’s and fall in love with it and feel at home. And the business will continue to grow.

“I want them to enjoy every aspect and have fun, try on dresses and just feel the dream. Every lady should feel beautiful,” said Newton.

When brides come to Milady’s for a fitting, Newton plans to give the bride a photo CD of her fitting, catching every moment.

Newton also is available for alterations, even if the dress wasn’t purchased at her shop.

Eventually she hopes to give back to the community and offer lessons and classes on how to keep a desired wedding on a budget.

“It’s so much fun and exciting to see them glow with happiness. It’s so rewarding,” said Newton.

“If it wasn’t for the community, we couldn’t keep our doors open. It’s the community that will keep our doors open,” she added.

Newton and her husband, Carl, reside in Halifax. She has three boys, Joshua, Jacob and Justin, and Carl has one daughter, Briana, by previous marriages. The children range in ages from 11-22.

For more information on Milady’s Fashion Boutique & Design, call Fiona Newton at 575-5239.

“Whatever I can do within means, if I can do it, I will,” Newton concluded.