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Halifax native signs deal

After years of hard word and dedication, Halifax County native Travanti Jackson has made a name for himself in the music industry having had the opportunity to work with some of the biggest artists, producers and songwriters in the industry.


The producer, songwriter and DJ got his start working for Ludacris’ record label DTP and has had the privilege to produce and work with artists such as One Chance, Sophia Fresh, Dipset, Megan Rochell, Verse Simmons, Sean Kingston, Sara G and Justin Bieber.

Jackson’s latest career accomplishment occurred when he signed with rapper turned songwriter Rico Love and Warner Chappell Music Group.

“It’s always great working with Rico.  Success leaves clues, and he is a great teacher.  He pushes me to be better.  He really understands how to make a hit record, and he doesn’t settle for anything less,” Jackson said.  

Love is known for helping Usher create “Confessions,” his highest selling album, and he is a recipient of the Billboard Songwriter of the Year Award. 

Love’s credits include  “Sweet Dreams” by Beyonce, “Just a Dream” by Nelly,  “Motivation” by Kelly Rowland and “There Goes My Baby” by Usher, Jackson added.

Jackson is currently working with Love to put the best songs together for acts like Keri Hilson, Mario, Beyonce, Big Sean and Ludacris.

Warner Chappell Music Group is a publishing company and a division of Warner Music Group that connects writers to work on albums signed to their label and also shops out songs to movies and TV for licenses, Jackson said. 

Warner has worked with artists such as Bruno Mars, Diggy Simmons, Eric Clapton, Katy Perry, Lil Wayne, T. I. and Flo-Rida. Other producers signed to Warner Chappell include the Dream, T-minus, Jim Jonsin and Lex Luger.

Jackson said he was excited and grateful for the opportunity to work with both Love and Warner Chappell.

“I love the opportunity that they are providing me.  I feel like I’m starting to get validated after all of these years of working.  To be the best, you have to learn from the best, and Rico and Warner definitely encourage that,” Jackson said.

 Before signing with Love and Warner Chappell, Jackson said he was going back and forth between Los Angeles and Atlanta working in the studio everyday and DJing at various clubs. 

Jackson said he also had deal offers with companies like Roc Nation and Universal Music Group.

“I spent a lot of time learning the business and trying to figure out what would be the best situation for me,” Jackson said.

He admits that signing with Love and Warner Chappell has opened up more opportunities for him.

“When I first started, I would make songs and email them out and hope for the best.  As I progressed, I got to meet more people and actually be around them,” Jackson said. “With Rico and Warner I get to be around the A-List.  I get to talk to them and see what brought them to their positions, and the people I used to see on TV are more like my peers.  It’s all about who you know,” Jackson said.

 Jackson is looking forward to working with producers he looks up to like Polow and Timbaland in the next couple of months, and he aspires to work with Rihanna, Katy Perry and Kanye West in the future.

 Jackson said five years from now he hopes to develop more talent and give back to others what has been given to him. Jackson said he has been studying entrepreneurship and has some ideas for business he thinks will be successful. He hopes one day to have a family.

  Jackson anticipates signing with Rico Love and Warner Chappell will bring him more success and a few awards in the future.

“I have not won any awards yet.  But I think me signing this deal will definitely help me get heard more. I see a Grammy in my future though,” Jackson added.

The producer said he has already learned some new things since his recent accomplishment.

“I’ve learned to want more from myself than anybody can expect from me.  I am my own biggest critic. I’ve learned to never stop being a student. The moment you stop learning is the moment you fall behind,” Jackson noted.

 Even though he has been signed to Love and Warner Chappell, he plans to continue to work with DTP and is open to working with other labels.

“I will always and still help out with DTP.  That is were I got my start, and it helped me to get in the position I’m in.  As far as other labels, if the talent and the budget is there, I’m down to work,” Jackson said.

Jackson expressed gratitude to those who have shown him support.

“I would like everybody to know that your thoughts are real.  Don’t get caught up making a living, design a life.  Domonic Stephens was my band director in high school.  He taught me how to be ‘felt and not heard’,” Jackson said.  My uncle Bobby Guy taught me how to DJ, which I feel really helped me be a better producer and songwriter.  He was super hard on me and wouldn’t let me quit.  I appreciate both of them so much for this.”